The Smart Start Fundraising System
Templates, training, and tools to help you raise more — without the overwhelm.
🎯 Your all-in-one launchpad for confident, strategic, and sustainable fundraising.
Whether you're a nonprofit leader, fundraiser, or dedicated volunteer, this system gives you everything you need to plan, project, and execute effective fundraising campaigns — without burning out or starting from scratch.
✨ What’s Inside the System
🧠 Core Training: Creating Your Most Viable and Profitable Fundraising Plan (MVPPP)
- Full-length video + audio presentation to guide your campaign planning
- Shortened written version for quick reference
- 21-page MVPPP workbook to brainstorm, organize, and prioritize your fundraising strategy
- Excel templates to project revenue across various fundraising vehicles
- Strategic Annual Fundraising Plan Template to map it all out clearly and confidently
🎁 Bonus Trainings & Support Tools
💆♀️ Bonus #1: Self-Care for Nonprofit Professionals
- Video training + PDF of slides
- 90-day habit tracker PDF
- Self-care mind map (blank + example) to prioritize well-being while managing demands
📊 Bonus #2: Strategic Planning for Uncertain Times
- Video training + PDF of slides to help you lead with clarity, even in shifting environments
💬 Bonus #3: Acing the Ask
- Video training + PDF of slides to help you feel confident in making direct, authentic fundraising asks
✨ Bonus Sheet: 25 Fundraising Affirmations
- A printable mindset booster to keep you grounded, focused, and energized
🧩 Who This System is For
- Nonprofit staff wearing multiple hats and craving clarity
- Newer fundraisers who want a structured plan, not just tips
- Experienced professionals seeking a smarter way to plan and forecast
- Anyone feeling stuck, overwhelmed, or unsure where to start with planning their fundraising
🧠 What You’ll Walk Away With
- A clear, customized campaign plan you can implement right away
- Tools to project and prioritize revenue based on your context
- A mindset reset with self-care and affirmation resources
- Confidence in asking, planning, and leading through uncertainty
You don’t need to guess, stress, or reinvent the wheel. You just need a Smart Start.
Investment: $549
Cynthia Robinson
Secretary of the Hartsville High School Alumni Association
R. Ponds
Community Health Worker, Darlington County First Steps
Anna Doyle
Business Director, Mercy Medical Free Clinics
Example Curriculum
About Your Instructor: Jessica Cloud, CFRE
I’m Jessica Cloud, a Certified Fundraising Executive with over two decades of hands-on experience helping nonprofits turn passion into powerful fundraising results. I’ve raised millions - from $5 gifts to transformational seven-figure contributions - and led teams across nearly every area of advancement. Today, I serve as Vice President for Advancement at Starr King School for the Ministry and run Real Deal Fundraising, where I equip mission-driven leaders with the clarity, confidence, and tools they need to fundraise sustainably.
But my journey didn’t start there. I made my first fundraising asks as a student phonathon caller—and from there, I never stopped learning. I’ve managed annual giving programs, led major gift efforts, launched faculty-staff campaigns, and even trained hundreds of new fundraisers through workshops, webinars, and my published book on phonathon scripting.
At the University of Southern Mississippi, I helped grow our annual donor base from 3,000 to over 8,000. In just one year, we increased total dollars raised by more than 300%. Our first-ever employee campaign tripled participation in three months.
What I bring to this course isn’t theory - it’s tested, proven strategy. I’m here to help you build a fundraising plan you can actually run with. No fluff. No jargon. Just a clear, strategic system that helps you raise more without burning out.
If asking feels uncomfortable, I’ve been there. If your fundraising plan feels scattered, I’ve fixed that too. If you’re ready to grow, I can help you map the exact steps to get there. Because asking is my thing—and after this course, it can be yours too.
Let’s build something real.
