What You’ll Learn in This Course

In this session, we’re going to break down what it really takes to fundraise successfully—and build a plan that’s strategic, actionable, and sustainable.

Too often, nonprofit leaders dive into tactics—another event, another campaign—without first assessing the big picture. If you haven’t considered all your options for how to reach donors (your vehicles), or if you haven’t identified enough prospects, you may find yourself working hard without seeing the results you need. That’s where this course comes in.

By the end of our time together, you’ll walk away with a full framework for building a realistic and effective fundraising plan tailored to your organization’s budget and capacity.

What We’ll Cover

You’ll learn how to:

• Craft an emotionally compelling message that inspires donors to give
• Select the right vehicles (methods) to reach your audience—email, phone, direct mail, social media, grants, events, and more
• Identify and cultivate prospects—so your pipeline is always full
• Mobilize partners who help you amplify your message and bring others into the work
• Project revenue based on data and capacity, so you’re not guessing what’s possible
• Evaluate your ROI (return on investment) and calculate the cost to raise a dollar, so you’re making smart, sustainable decisions

The MVPPP Framework

This course is built around a proven model I call MVPPP:

• Message – The compelling story and case for support you’ll use across channels
• Vehicles – The methods you’ll use to reach people and deliver your message
• Prospects – The individuals and groups you’ll approach for support
• Partners – The allies who’ll help you reach and engage those prospects
• Plan – The calendar, projections, and structure that tie it all together

We’ll walk through each of these in depth, with examples, exercises, and tools to help you apply them to your own work.

Why This Matters

Fundraising is both an art and a science. You need:

• Storytelling that moves hearts
• Tactics that make sense for your team
• Data-driven projections that guide your goals
• And a plan that keeps you focused, accountable, and energized—not burned out

This course will help you stop spinning your wheels and start fundraising with clarity and confidence.

So let’s get started—first up: your message. Because everything begins with knowing how to clearly and compellingly explain why your work matters.