This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
All Star Annual Giving
Welcome and Pre-Course Bonus Modules
Welcome and What to expect in this course (7:33)
About the instructor (7:13)
BONUS MODULE: How to Survive and Thrive in the Non-Profit World (19:10)
BONUS MODULE: Putting the FUN in Fundraising! (34:27)
Resources
Course Outline with Roll-Out Dates
Module 1: Intro to Philanthropy, Fundraising, and Case Building
History of Philanthropy in the U.S. (18:45)
Current State of Fundraising in the U.S. (8:41)
Annual Fund versus Annual Giving (7:22)
Developing Your Case for Giving (18:23)
Resources
Module 2: Goals and Projection Setting
5 Pillars of Annual Giving (8:55)
Goals versus Projections (5:28)
Demystifying Predictive Modeling (11:16)
How to Build Projections (26:39)
Bench-marking (14:57)
Resources
Module 3: Partnerships
Introduction to Partnerships (4:32)
Your Team (6:50)
Communications and Marketing (5:54)
Data and Gift Processing (3:39)
Program Staff and Faculty (5:39)
Vendor Management (9:22)
Your Board and Managing Up (8:24)
Resources
Module 4: Direct Mail
Why use mail? (7:15)
Testing and Ask Amounts (47:34)
Data Integrity, Gift Processing, and Tracking (17:26)
Writing Copy (13:37)
Creative Direct Mail Ideas (18:16)
Resources
Module 5: Phone
Why use phone? (11:50)
Equipment and Software (11:23)
Recruiting and Training Callers (31:21)
Scripting (34:09)
Rapport Building and Mock Calling (16:29)
Follow Up and Stewardship (10:20)
Data Analysis & Shift Management (14:37)
Resources
Module 6: Email and Social Media
Email Statistics and Basics (19:11)
Email Tips and Tricks (11:12)
Telling Meaningful Stories with Video (12:36)
Social Media Strategies (14:42)
Giving Days and Crowdfunding (14:50)
Module 7: Special Events
Start with Why? (12:04)
Fundraising Event Formulas that Work (23:17)
Evaluating Event Success (5:27)
BONUS: Budget Decor and More
Module 8: Lead Annual Gifts and Stewardship
Lead Annual Gifts: Get the Visit and Listen (32:26)
Giving Societies and Stewardship (9:02)
Module 9: Building Your Strategic and Tactical Plan
Constituents, Vehicles, and Budget (6:25)
Segmentation Plans (16:45)
Calendars (7:45)
Putting It All Together (13:08)
Resources
Bonus Modules
Fundraising in a Crisis (52:21)
Communications and Marketing
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock