Hi there, and welcome to the Smart Start Fundraising System!
I’m Jessica Cloud, CFRE, and I’m so glad you’re here.

Let me start by saying — you’re not alone. If fundraising has ever felt like spinning your wheels, juggling way too many tactics, or constantly reinventing the wheel… you are exactly who I built this course for.

Over the last 20 years in this field, I’ve worked with everyone from grassroots nonprofits to major universities. And what I know for sure is that passion alone won’t get you to your fundraising goals. You need a clear plan—and that’s what we’re going to build together.

This course walks you through a framework I call MVPPP, which stands for:
- Message: your case for giving
- Vehicles: the tools and channels you’ll use to deliver that message
- Prospects: the people you’ll invite into your work
- Partners: the folks who help you amplify your reach
- Plan: how you bring it all together strategically

By the end, you’ll not only understand how all the pieces fit—but you’ll also have a fundraising plan that’s practical, aligned with your resources, and ready to run with.

This course is built to be encouraging, actionable, and real. It’s filled with stories, strategies, and tools I’ve developed and tested in the trenches. And I’ll be cheering you on every step of the way.

So let’s get started. Click into the next video where I’ll show you exactly how to use this course so you can get the most out of it.

Welcome again—I’m so excited you’re here!